Sustainable Arlington

Envision Arlington/Mass. Climate Action Network (MCAN) Chapter

Image 1b. Communicating the Climate Crisis Popular

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https://climate-xchange.org/communicating-the-climate-crisis/

At first glance, climate change communication is about educating and informing people about this massive issue, in order to mobilize and solve the climate crisis. On a deeper level however, climate change communication is shaped by our different experiences, mental and cultural models, and underlying values and world views. The way we talk about climate change, either as advocates, scientists, or regular citizens, affects the way people understand and think about both the problem and the solutions alike.  A lot of communication about climate change gets it right about the risk and possible negative scenarios, but wrong about how we try to accomplish the critical goal of not just raising public concern, but moving people to action.    [see also  Climate Generation, Climate Stories, https://www.climategen.org/take-action/act-climate-change/climate-stories/]